Naked News presents a new style of news

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Naked News' slogan reads “The Program With Nothing to Hide,” and everything holds true to that. The Canadian-based programme presents the news completely bare, with little exception, including a segment they present outside naked. The exception being if they are in the process of disrobing, or if they are reporting a tragic news event. Gabriel Pollard, writing for Wikinews, interviewed Victoria Sinclair about the “sensual, but not sexual” Naked News, and her presenting role.

The show had a fairly basic start, with two friends, Fernando Perreira and Kirby Stasnyk, bluntly thinking that the news would be better presented naked. Sinclair said, “In this case, these men had the means and the will to turn their idea into reality.” A Russian program with a similar concept, "600 seconds" on M1 TV, in which news anchor Svetlana Pesotskaya removed an article of clothing after each story, received high ratings within eight months of its introduction in 1999. Naked Broadcasting Network Inc. also started a male edition in 2001, but this was later discontinued a few years later due to lack of interest from its key demographic, the gay community. It failed to get the same kind of grounding experienced by the female edition. Later imitators in Hong Kong and Japan have also proved successful.

In 1999—its inception—Naked News only had around 8,000 subscribers of a free five-minute show hosted on Daily Dirt. They now boast six million paid subscribers to a much longer news programme of 22-minutes produced every six days from 172 countries worldwide. Lead Anchor and spokeswoman Victoria Sinclair puts the success of the international viewership due to the “captivating, saucy, and certainly different” way of presenting the news.

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